GUM (UGent) - Graffitistraatje

For the launch of GUM, a new science museum in Ghent, we hi-jacked a local landmark. The renowned 'Graffitistraatje' was painted completely white, leaving only a message: Sometimes you have to start with a white sheet to come up with new insights. The message of the campaign was also spread with a unique book written by the director of the Ghent University Museum, Marjan Doom. After her brief foreword the book only contains ... white pages. Agency: Bonka Circus

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