Nikon - The Human Prompt

AI keeps advancing at lightning speed, making more and more image makers uncertain about the future. Instead of giving prompts to AI bots, Nikon started giving them to real people again. The new content series ‘The Human Prompt’ brought together Nikon image makers from different backgrounds (fashion, wildlife, landscape, ...) and challenged them to produce a series of images in response to the same prompt. The series doesn’t just focus on the results but shines a light on the creative journey that is unique to each maker. By using the elements of what they fear most, Nikon managed to spread a message of hope. Agency: Berlin Creative Studio

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