Corona Direct - Who's the dog?

Insurance company Corona Direct sponsored one of Belgium’s most famous TV shows: ‘The Mole’, in which 8 contestants compete in various challenges while one ‘Mole’ sabotages the whole thing. To promote Corona Direct's new product, a dog insurance, we made a 6 webisode parody show of ‘The Mole’ called ‘The Dog’. It has the same game elements and plot twists but, only for the viewer, it was clear who ‘The Dog was: Max, an Irish Setter. Agency: Kunstmaan / Accenture